9 February 2022

Austria's popular online marketplace for new and second-hand goods 'willhaben' released statistical data about the most requested fashion labels

The online marketplace willhaben (founded 2006) counts to Austria's most successful digital platforms. In autumn last year on occasion of Vienna Design Week, willhaben became the source for an installation by artist, designer Johanna Pichlbauer who explored the willhaben-AI and the usage in regard to the users' descriptions of goods (article). Now, the usage of the website willhaben.at is set in relation to fashion. This time, willhaben provides statistical insights into last year's data concerning the most requested design labels in Austria and the most requested sustainable labels in Austria in 2021. The second question was formulated as it turned out that the users' wish to buy sustainable products is statistically trending. On top in the category sustainable label is the Austrian brand 'Waldviertler' known for shoes with comfortable soles for a healthy walking experience. According to willhaben, users searched around 5 million times after 'Waldviertler'.

Image: The most requested fashion brand at willhaben 2021 is Louis Vuitton. Photo: © willhaben.

The top 10 requested designer brands in Austria by number of keyword searches in 2021:

• Louis Vuitton
• Michael Kors
• Tommy Hilfiger
• Gucci
• Chanel
• Guess
• Moncler
• Prada
• Burberry
• Lena Hoschek
  

• Waldviertler
• Patagonia
• Birkenstock
• dariadeh
• Armedangels
• VIVOBAREFOOT
• Hessnatur
• Gudrun
• Sjöden
• Veja
• Ragwear